In 2004, Daiso started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen. For example, za hanabi (ザ・花火) is the category for fireworks, and za purasuchikku (ザ・プラスチック) is the category for plastic items such as plastic buckets or trays. ĭaiso categorizes all of its own branded items on sale using the morpheme za (ザ), the Japanese representation of the English word "the", plus a category. The stock of items retailed at each shop is varied frequently in order to increase repeat customers. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. Business method ĭaiso often uses such locations as previous pachinko parlours for its retail outlets. Daiso has locations in 25 countries and regions worldwide.ĭaiso was originally opened first as a street vending shop dealing with 100- yen products known as “Yano Shoten" by Hirotake Yano in 1972. Many of their products are house-hold items such as kitchenware and cleaning products. The headquarters are in Higashihiroshima, Hiroshima Prefecture.ĭaiso has a range of over 100,000 products, of which over 40 percent are imported goods, many of them from China, South Korea, and Japan. ( 株式会社大創産業, Kabushiki gaisha Daisōsangyō, also written as ダイソー) is a large franchise of 100-yen shops founded in Japan.
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